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Opinion
Redefining film genre in the era of multi-million dollar blockbusters
When it comes to today’s cinema, how do box office figures affect the genre label ‘art-house’ and when are films allowed to run with the description, asks Pete Castaldi.
I keep reading that the George Clooney film The Descendants is an art-house picture. Fantastic. A coup for art cinema; released in Australia mid-January on 189 screens with an opening week gross of almost $2.5 million. A spectacular result, for so-called art-house. With The Ides of March charting at number 20, eight weeks in, with a box-office gross of $4.4 million, Mr Clooney must now be affirmed as the poster boy of art-house.
A night at the unintentionally amusing AACTAs
Encore managing editor Brooke Hemphill attends the inaugural AACTA awards and comes away cringing.
Last night the inaugural Australian Academy of Cinema and Television Arts awards were held at Sydney’s Opera House as the Australian film and television community gathered to celebrate the achievements of the past 12 months and those who went along for the ride left vaguely amused, with little thanks to the event’s producers. Read more »
Knocking the summer television model of old
This year’s non-ratings period could signal the dawning of a new era. Steve Molk considers the It’s a Knockout model.
Normally the minute the ratings period ends, viewers switch off the television in droves. There’s usually naught on they’ve not already seen, or some extremely poor sitcom from the US. But this year, Ten have been trying a different approach as they revive a retro favourite. Welcome back It’s A Knockout.
Niche versus mass market: big just isn’t better at the cinema
Chris Murray laments the demise of independent cinemas and the rise of generic shopping centre multiplexes with their get ‘em in, bang ‘em out culture.
Punters visit the cinema for an exciting communal experience, not the ease of parking.
As the multiplex struggles to keep the candy bar traffic flowing, automated cogs pump out digital images and the passionate few who strive to make their independent exhibition houses a cultural beacon (The Ritz, The Astor, Chauvel and so on) face impending doom. It’s an education problem, to be honest. Read more »Confessions of a two screening tragic
For today’s TV viewer, one screen isn’t enough. Steve Molk tells us why networks need to take notice of two screening.
My name is Steve Molk and I like to live tweet television shows. A lot. I get a kick from connecting with people who watch the same programs I do and together we discuss, joke, and in the blood sport that is ABC1’s Q&A, compete to see our tweets on screen. Read more »
A sexy funding solution for an age-old problem
Chris Murray proposes an ingenious plan to help fund local screen productions with the naughty dollar.
It has recently come to light that the Hungarian government has some innovative ideas for supporting their local film industry. By introducing three different taxes, our European friends plan to channel funds into local productions and ailing art house cinemas.
The first tax would apply to local porn websites; another, a three per cent tax on multiplex tickets, to funnel into art house exhibition; and finally a general 20 per cent tax break on foreign productions.
According to Variety, the latter has so far generated a US$98 million injection into the local economy via the miniseries World Without End, The Borgias and feature film 47 Ronin starring Keanu Reeves. This is on top of income from Brad Pitt’s US$125m budgeted zombie flick World War Z which is currently shooting in the Hungarian capital, Budapest. Read more »
No dramas, sadly
If there’s a time that Foxtel’s marketing machine outdoes itself, it’s when it comes to reveal its future year’s programming.
Last night Foxtel made the most of having its hands on the Sydney Opera House for the Australia’s Next Top Model final and announced its plans for 2012 too.
It was a glitzy upfront, attended by media agencies and trade journalists, plus plenty of Foxtel personalities.
But comparing it to last year’s affair, the emphasis appears to have shifted away from local drama. Read more »
Want more Swamp People? Then drop the local content quota
The short-sighted idea of dropping TV networks’ local content quota obligations was put back on the agenda today with ad agency CEO Mat Baxter claiming the safety net can now be removed, because we’re all loving local content.
But Australian programs rating well, and the Australian TV industry thriving are completely different.
Despite the high ratings of Packed to the Rafters and The X Factor, what is the likelihood commercial programmers would keep investing in Australian shows? Slim, Read more »
Fox Studios comes out of hibernation as the bustling screen hub we want to see
A few months back I visited Fox Studios in Sydney to view the filming of a commercial for Earth Hour.
The main thing that struck me (apart from the massively rude security guy on the gate) was how depressingly empty most of the place was.
It was desolate. It had the atmosphere of a business district on a Sunday afternoon rather than the film hub of one of the world’s great cities.
Today though, the feeling is very different. Read more »
If scripts could talk
This week the Screen Producers Association of Australia presented its list of seven projects that it will be putting in the shop window at its conference. But the SPAAmart list omitted the names of the script writers. A member of the Australian Writers Guild offers this alternative version of events.
Trouble is brewing over this year’s SPAA conference, with the scripts selected for the feature film shop window staging a sit-in at SPAA head office.
Wake Up Dead, a particularly fat script, blocked the door of the SPAA lunchroom just before lunch yesterday while other scripts phoned media outlets with a list of demands.
Sci-fi thriller The Room was clearly angry, “I mean, we all wrote ourselves, didn’t we? Read more »
2011 cinema advertising down on year before
Cinema advertising expenditure by media agencies were down in 2011 on the year before, according to the Standard Media Index.
Total cinema advertising expenditure totalled $48.2m, down by 5.8% on last year.
This result reflects a survey by Roy Morgan Research showed that in shifting adspend patterns, cinema advertising had the most to lose, across all sectors, from large to small businesses. The research surveyed 13,381 businesses.
Rob Belgiovane, executive creative director of advertising agency BWM, the agency that represents Val Morgan told Encore: “Usually advertising rises or falls because of the movies themselves. If there isn’t an Avatar or Titanic it’s slightly harder to sell cinema. Possibly this Christmas there wasn’t the mega block buster.”
“The other reason might be the advertisers and marketers are still getting comfortable around the techniques of 3D – some people are in the learn phase of what that might mean. But personal I still see cinema as being a strong media particularly when you’re dealing with teens, it’s very powerful to have them exposed to the advertising in the personal environment.”
In 2012 Belgiovane said: “I’m not seeing any trend – the impact that the news media is having on our confidence on overall spending is going to make it tough.”
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January 19th, 2012 at 4:07 pm
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